For professional camera operators and videographers a normal white balance is rarely acceptable anymore. The Vortex Media WarmCards 3.0 Junior White Balance Reference System is a sophisticated set of white balance cards that make it easy to get a warmer (or cooler) white balance, and then to keep the modified white balance consistent throughout the shoot -- with precision. WarmCards provide the fastest, easiest, and most consistent way of getting the warmer, more pleasing skin tones that clients and audiences prefer. No gels, no filters, no special lighting, no extra time color-correcting in post, and they work with all professional TV and video camcorders. If you can white balance, you can Warm Balance. Once you've seen the difference WarmCards can make, you'll probably never use an ordinary white balance again. WarmCards are used regularly on just about every network news magazine, nightly news program, and all the major cable channels. If you watch TV, you've seen the effects of WarmCards in action. Literally thousands of television camera operators, videographers, and digital photographers around the world use WarmCards. The main difference between the two products is that WarmCards Junior does not include the large cards. Both kits include a carrying case.
WarmCards are strong and durable. They won't get bent, folded, dirty, faded, or dog eared no matter how you use them. They are 100% waterproof, easily wiped clean, and the matte finish reduces reflections. Every set of WarmCards includes a convenient carrying case. Using WarmCards is just as easy as white balancing on a normal white card. Just aim the camera at the WarmCard . . . press the WB button on your camera. . . and you're ready to start shooting with a better white balance. The idea is simple. When you set your white balance using one of the WarmCards you are calibrating the colorimity of the camera so that it starts at a baseline neutral setting that matches the lighting conditions that exist at that place and that time -- and then you are adding a certain amount of "warming" to the white balance so that you get warmer and richer colors. The WarmCards 3.0 Junior kit is designed for professionals who only want the smaller cards. A lightweight, zippered, nylon carrying case is included. All cards have a metal eyelet and a matte finish to eliminate reflections. They are virtually indestructible, waterproof, washable, and will hold up to rugged use in the field.
Features:
As easy to use as ordinary white cards
Clients, talent, models, and audiences prefer warmer-looking skin tones
The amount of warming shift is based on the current lighting conditions
Allows creative control over your camera's white balance setting
Engineered to improve skin tones for interviews and on-camera talent
Designed for professional use by experienced cameramen/photographers
Eliminates wasted time color correcting/grading footage in post
Image adjustments are made at the full bit-depth of the camera -- before any compression
No matte box is required
One set of cards will work with all lenses and all cameras you own
More cost effective and easier to use than glass warming filters
They do not interfere with any glass filters that may be used at the same time
Ensures a consistent "look" from different crews working separately
A field monitor is not required to check the results
Choose from different levels of warming or cooling for different situations
Available in two sizes of cards
Strong, durable, waterproof, and easy to clean
All cards have metal eyelets for easy carrying or hanging
Easier to use than adding "warming" gels to your lights
YOU retain creative control rather than hoping someone else will grade your footage properly in post
Manufactured in the USA from durable TerraPoly plastic
Virtually indestructible
100% waterproof, light-weight, and easy to clean
Includes eight 6"x9" and eight 4.5"x6" cards in eight different shades
Includes an 18% Gray card, Minus Green card, and a normal White card